I’m Chris, I started working here as the Marketing and Communications Coordinator in 2016, having previously worked in public libraries and law (with a short stint in a marketing firm somewhere in between). I am part-time, and work in the library on Mondays and Tuesdays.
I have been working in libraries long enough to vividly remember the day when the library I worked for got its first internet enabled public computer – yes just one, it was a big event! It is amazing to think how much libraries have grown and changed since then.
My very first job was as a Library Shelver at my local library, when I was 15. It was a great job and enabled me to indulge in my love of books. I continued working at the library as a Library Officer after I finished High School. As previously mentioned, I left libraries for a little while and worked in various law firms, but I couldn’t stay away. I returned in 2007 and began studying an information studies degree a couple of years later. I have worked across many different library roles including collections, cataloguing and information services. I moved into library marketing in 2012 and have completed many marketing and design short courses. Library marketing has allowed me to combine my love of books and information with my creative side. I have always loved drawing and designing, so to be able to combine my two interests in my day to day work has been fantastic.
In 2015 I had my daughter and obtained my Associate Degree in Information Studies the same year. Studying with a newborn was certainly a new experience, and not one I would like to repeat!
In my role here, I coordinate our annual events program and the promotion of library services and programs – this is done through a variety of different mediums including our website, social media and other digital media, media releases and printed collateral. I manage our website and design all of the library collateral including brochures, posters, graphics, the Recent Additions and our newsletter. My role also involves analysing and interpreting lots of statistics and data from event and survey evaluations to web traffic.
I am part of the Public Libraries Victoria LibMark Special Interest Group. This group is made up of fellow library marketers from across Victoria. We meet on a bimonthly basis to catch up and discuss anything and everything in the world of library marketing. It is a great opportunity to network and share ideas, helping each of us to better promote our respective libraries.
Like most of the staff here at the PMI, my role has grown since 2016. In addition to the marketing and communications, I also coordinate our library systems – which includes liaising with our library management system vendor to ensure systems are working correctly, or to implement updates or changes. This can often involve large projects, such as the library communications project (which you can read about in our February Newsletter) and updating our membership renewal notice process.
At the moment I am coordinating the redevelopment of our website. This is a project I am very excited about, as it means our website will be more accessible and easier to use for our members and other users. Most importantly the site will be responsive on portable devices, meaning it will display properly on mobile phones and tablets.
While I manage the Facebook page overall, the whole team contributes posts to ensure a variety of content and different interests are presented to our followers. I hope to implement a PMI Instagram next year and look forward to being able to promote the PMI to another audience.
We are a small team here at the PMI but we are always collaborating and constantly discussing the best way we can promote the wonderful resources and programs we have to offer.